When Online Opinions Are For Sale: How To Make Smarter Decisions In A Manipulated World

When Online Opinions Are For Sale: How To Make Smarter Decisions In A Manipulated World

We like to believe our choices are our own. But this week’s revelation from a self-proclaimed ex–“meat industry” contractor—who says they were paid to discredit veganism online—reminds us how much of our thinking is quietly nudged for profit. On a popular AMA thread, the ex-employee described being tasked with seeding doubt, stirring conflict, and subtly reshaping how people felt about plant-based diets. Whether every detail of their story holds up or not, the pattern they describe is very real: coordinated efforts to steer what we see, what we trust, and ultimately what we decide.